Two global icons are set to meet as Bondi Bather Swimwear AustraliaTM prepares to unveil their exclusive Hello Kitty swimwear and resort wear collection at Mercedes-Benz Fashion Week in Sydney, Australia on April 15th 2015.
Kerry Cusack, Managing Director of Bondi Bather Swimwear Australia TM, sheds light on the driving force behind the collaboration, “When I think of Hello Kitty, I think iconic, the same way the world views Bondi. There’s only one of them. Their universal appeal and interest transcends the norm. It was a simple decision when we were approached by Sanrio’s Licensing Agent, Haven Licensing to partner with Hello Kitty. Every female has an affinity to the brand, no matter their age, background or taste. She is timeless and unique, as are we”.
The new 78 piece collection is designed to encompass the Australian lifestyle, drawing inspiration from beach surf culture and the urban chic of Bondi.
“Sanrio are thrilled to be partnering with Bondi Bather and launching one of a kind Hello Kitty products which above all else are 100% Australian made. Much in the same way, we are working with Ugg Australian Made since 1974”, said Sandrine de Raspide, SVP Sanrio Global Ltd. "Localization is an important element of our creative partnerships and we're so happy to have had Haven Licensing help us join forces with so many meaningful and gifted partners in Australia."
The range features Hello Kitty throughout her day at Bondi Beach. She starts with a swim in the turquoise-blue water, spends some time out on the sand, catches some waves before sunset and gazes upon the stars at night.
Bondi Bather commissioned the talent of local artist Alana Williams to illustrate Hello Kitty’s day in Bondi, bringing an additional exclusivity to the collection. Alana’s unique illustration style brings to life the well-known lines of Hello Kitty in a way that hasn’t been seen before.
These illustrations are coupled with photographs of the local surrounds, taken by Bondi Rescue Lifeguard & Photographer Anthony Glick. The result is a never-to-be-repeated partnership; a truly unique experience.
The Bondi Bather Australia TM x Hello Kitty collection will be available from August 2015, with prices starting from $75 for separates.
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. Home to many endearing characters including Chococat, My Melody, Badtz-Maru and Keroppi, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-
branded items are available in over 70 countries. For more information please visit www.sanrio.com and www.facebook.com/hellokittylovesaustralia
About Bondi Bather
Described as 'a cult brand on the rise', Bondi Bather has showcased at Miami Swim Week in 2013, Mercedes Benz Fashion Week Australia in 2014 and distributes through the flagship store in Bondi Beach, online through bondibather.com and significant wholesale channels. The brand is also growing internationally, with distribution across the greater Asia Pacific region, and with this new collection, expansion into a children’s range and beach cover-ups. For more information visit www.bondibather.com or email Kerry@bondibather.com
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